800CEORead recently posted a Q&A with Jackie Huba on their blog 'thinker in residence' featuring her book 'Monster Loyalty: How lady Gaga turns followers into fanatics.' (See Link to post below). There was one comment in the post that was particularly interesting and I quote:
'I use the term One Percenters to describe the tiny but oh-so-mighty subsection
of a business’ customer base that evangelizes for that business. They’re your
biggest fans. You can recognize them by a few distinct behaviors: They
passionately recommend your company to friends, neighbors, and colleagues. They
believe in the company and its people. They purchase your products and services
as gifts. They forgive occasional subpar seasons or dips in customer service.
They feel part of something bigger than themselves, seeking to connect with
other like-minded customers around your products or services'.
Why this point is of interest is because in my opinion, One Percenters exist in every organization. They are our go-to people when we need something done. They are our story-tellers, our history teachers and our rocks. They are the ones who are passionate about the company, its products and the people who work there. They keep the clocks wound and the machines oiled. But they do have one serious flaw.
One Percenters in organizations tend to work in the background. They are not flashy; they tend to avoid the spot light and certainly do not 'blow their own trumpet.' And because they don't, they tend to get overlooked or are under-valued for what they bring to the organization. Leaders would do well to give more attention to this group, to place them on critical teams and make them accountable for key elements of strategy execution.
To those of you who are 'One Percenters', I salute you and what you bring to every organization and to those of you who are not One Percentaers, I suggest that you get one on to your team fast because they will cover your back and get you out of many a tough predicament - of that you can be certain.
Yours in execution,
ian
Good post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis. It's always helpful to read articles from other authors and use a little something from other sites.
Posted by: Josette | October 17, 2013 at 05:20 PM