Lost in Translation!

There is an old saying that 'we judge others by their actions, and ourselves by our intentions.' I suspect that also applies to companies. I had the wonderful experience today of sitting through the launch of a new concept by a company in the hospitality industry. There was nothing wrong with the entertainment value of the event. In fact, the guest speaker kept us all entertained for well over an hour. But, I wasn't there to be entertained (although that was a bonus) - I was there to learn about their new concept. And as I left the venue at the end of 2 hours, I could not help but think that something got lost in translation because all I remembered was the guest speaker (who used every opportunity to plug himself) and very little of their new concept. In fact, if you were to ask me now what their concept was - I would not be able to tell you. So, where did their intentions and their corresponding actions get lost in translation?